For the first time, John Lewis, the British chain of upmarket department stores has published a retail report of 2013: How We Shop, Live and Look. Throughout this document, the company analyses the shopping preferences of their consumers in Great Britain based on fashion, homewares, cookery and technology gadgets. As an introduction of the report, Andy Street, managing director of John Lewis states: “We have pulled information together to give a rich account of trends and patterns from across the year, which we hope will give some sociological insight. How We Shop, Live and Look holds up a mirror to the nation’s habits.”

Regarding fashion habits, John Lewis’ report highlights how Ray-Ban sunglasses sales were up 189% year on year for 2013. Shorts saw a rise in popularity with sales going up throughout the year, including during the winter months. Sales of satin gloves rose by 109% and the Weekend Havanna print trouser collection of John Lewis sold out in four weeks in March last year.

For menswear trends in 2013, the retail report points out the return of formal wear by traditional British brands such as Harris Tweed, with Harris Tweed accessories selling out in eight weeks. Acqua di Parma Colonia was their best-selling men’s fragrance in 2013, and penny collar shirts were a hit – John Lewis increased their range fifteenfold.

Taking a look at 2014, John Lewis forecasts that the omni-channel shopping experience will continue to grow, with more accessibility via smartphones and tablet computers complemented by an ongoing commitment to customer service in-store. Women’s fashion will be characterized by monochrome and sports luxe, as well as cashmere and leather for gifting. For the menswear preferences, the department store chain foretells monochrome popularity, an emphasis on provenance and archive inspiration. Further, the report predicts an increasing interest in accessories to make a style statement.