After concentrating on their snowwear for a few years, Swiss luxury brand Jet Set now returns to its roots and features sportswear within their fall/winter 2016/17 collection.
“In the earlier years, Jet Set used to be very successful with snow-and sportswear. When I became CEO in 2013, it was clear that we first had to help the snowwear with the individual Jet Set style gain strength. We made this possible with our last two winter seasons. So now is the right time to present the sportswear themes again,” explains Myriam Mele, CEO of Jet Set.
Focus of the collection are individually created prints on nylon skirts, reversible bomber jackets, outdoor wear and jogging pants. With themes like “All White” and “Snow Camo”, Jet Set offers a wide range of sportswear items. The collection also features women’s outdoor jackets (600-900€), fake fur jackets (650-900€), as well as knitwear (150-300€). The men’s line features outdoor jackets with fur trims (700-1200€), knitwear (300-450€) and jogging pants (150-300€).
All items are aimed at Jet Set’s sports customers and are supposed to be sold at fashion-, department- and concept stores.