Italian sportswear brand Jeckerson is ready to grow internationally starting in the US.

“This brand is recognized for its high-quality made in Italy men’s and women’s collection,” comments Gian Maria Argentini, chief executive officer, Jekerson Spa. “We are especially recognized for our five-pocket trousers carrying special patches placed along thighs,” he continues while referring to the brand’s own casual interpretation of the trousers employed by golfers who usually dry their hands on their trousers before taking their swing when playing.

Jeckerson detail shot
Jeckerson detail shot
After facing some economic difficulties, the company had been acquired by UK fund Stirling Square Capital Partners and is now recovering. By end 2014 they expect to reach €40 million sales, 10% more than registered in 2013. They are selling their collection in Italy only to 35 monobrand stores (which count for 10% of their revenues) and to about 500 multibrand stores.

In order to expand internationally they have participated in the recent New York stop of Liberty (19 to 21 January) and will take part in the Las Vegas edition from 16 to 18 February. Aim of the operation is to start selling through some of the best 110 US specialty stores and reach revenues of about 5 million USD in about two years. Further expansion plans might also include other foreign markets, such as, for instance, Germany.

Jeckerson
Jeckerson
Jeckerson has also recently launched a new collection - J Jeans - presently sold in Italy only. This younger image brand will be sold at about 15 monobrand stores only based inside shopping malls, which have recently been redesigned to J Jeans stores. From f/w 2015 they will be selling the newborn collection only. For s/s 2015 J Jeans will only offer men’s products, though f/w 2015/2016 will also include women’s apparel.

Jeckerson offers a men and a woman’s collection, each made up of 130 pieces, even if 80% of the brand’s revenues come from menswear. It also offers a kidswear line produced under a licensing agreement with kids’ apparel specialist Altana debuting f/w 2015/2016. They also offer an eyewear line born from an agreement with Lapo Elkann’s Italia Independent for s/s 2015.