On 20 December, Italian luxury denim brand Jacob Cohën opened its fifth flagship store in the exclusive skiing resort Courchevel, in the heart of Savoy, in France, in Rues des Verdons.

Marco Tiburzi, sales and marketing director commented: “This opening confirms our brand’s intention to confirm itself as a reference within the jet set client market. The success we met following our previous openings in Saint-Tropez, Antwerp, Tokyo and Monte Carlo is encouraging us to further expand our direct retail network and increase our global brand’s notoriety, thanks to the results already achieved in sophisticated and demanding markets.”

Despite its reduced size, the 40sqm Courchevel store encloses the whole Jacob Cohën world. It is characterised by extremely refined interiors that bring to mind an English sitting-room covered with rich hand-polished wooden panelling. Boiled leather and steel complete this classic-meets-contemporary space”.