Fast-fashion retailer H&M has another collaboration in the pipeline. British footwear brand Jimmy Choo is teaming up with the Swedish fashion house to design several shoes and bags that will be sold in approximately H&M stores as of Nov. 14. It is the first time that H&M is collaborating with an accessories brand, and to celebrate Jimmy Choo will extend its design vision for this collection to women’s clothing to complement the accessories. The collaboration also includes a men’s collection of shoes, bags and accessories.

“We are privileged to be among the fashion greats who have been affiliated with H&M so far and to be designing a collection appealing to fashion savvy, street smart women and to be including some great pieces for men, too. Jimmy Choo will bring to H&M a sophisticated, fashion-forward, accessible and glamorous collection – the perfect party pieces to buy now and then wear out that night,” said Tamara Mellon, Founder and President, Jimmy Choo.

“We adore Jimmy Choo’s shoes and bags. They are glamorous and sexy, and they add instant style to the simplest of outfits. I like the way we have worked with clothes to accessorize the shoes and bags rather than the other way around,“ said Margareta van den Bosch, Creative Advisor, H&M. “This collaboration is particularly exciting because it’s our first shoe designer collection. It’s a joy to be able to offer top end designer shoes and bags of excellent quality to our customers.”

—Melanie Gropler