The project “Italian DNA” has just started in Dhaka, Bangladesh, today (24 March) and will continue until 28 March. The initiative was developed as a collaboration among five Italian companies – denim manufacturers Candiani Denim and ITV Denim, jeans manufacturer Pacific Jeans, garment finishing machine manufacturer Tonello, label manufacturer Okinawa and chemical substance specialist Nearchimica – all together with Bangladesh garment manufacturer, M&J Group. 

Aim of the project is to share information about the latest developments and technologies in terms of fabrics, materials, equipments and trends according to three main pillars: Italian creativity, innovation and sustainability.
The “Italian DNA” event kicked off in the Westin Hotel in Dhaka today with a workshop aimed at international buyers, followed by a series of B2B meetings. Participants are expected from 15 companies. Among them are buyers from G-Star, H&M, Bigstar, Inditex, C&A, Esprit, A&F and Benetton.

The “Italian DNA” event wants to showcase how Italian artisan excellence and Bangladeshi manufacturing culture can merge together. For instance, the series of meetings will present M&J’s development and the introduction of its green mission through a revolutionary system that measures the consumption of water, energy and materials at any time, also focusing on the company’s future aims to calculate such data per item produced. Moreover, M&J is promoting a series of eco-friendly treatments such as laser, ozone, new generation enzymes, low-temperature polymerization and formaldehyde-free resins.

Speaker at the Italian DNA event today
Speaker at the Italian DNA event today