During the last edition of Denim by Première Vision, Isko presented an initiative that will support tomorrow’s designers. The initiative will work together with four international design schools - Istituto Marangoni from Italy, ESMOD Münich from Germany, Istanbul Moda Academy from Turkey, University of the Arts-London College of Fashion and University of the Arts-Chelsea College from UK and three partners - Denim by Première Vision, Lenzing and Moleskine.
 
According to Isko, designing and making denim is an “art” that can be better comprehensively learnt by working alongside industry specialists, experts and insiders. Therefore the Turkish denim specialist created its new project, I-Skool. The initiative is a "talent award" for students that will stimulate creativity and expression, and also teach how ideas can be series-made according to industrialised processes.
 
Each of the schools involved will select a small group of students who will proceed with innovative and creative design projects that use denim. The most interesting projects will be awarded with a period to be spent at Isko’s Creative Room in Castelfranco Veneto under the tutorship of Art Director Massimo Munari.
 
Munari will lead the operational part of the project, following schools and students through the industrialization of their creations, bringing their creative moods to life and making their creativity become reality. Students and tutors will also have the possibility to attend a Fit & Washing seminar organized by Isko. At the end of the Academic Year, a jury will award prizes to the best creations and developments.
 
“Education is the fundamental vehicle to shape talent, knowledge and know-how in denim as well,” says Marco Lucietti, Marketing Director at Sanko/Isko division. “Isko has the pleasure to launch this edition zero of the I-Skool project to support in first person these young talents together with overall cultural enhancement, to make today’s inspirations become tomorrow’s ground-breaking innovations”.