Isko I-Skool will continue to support talent through its two contests: one dedicated to fashion design students - the Denim Design Award, and the other to marketing students - the Denim Marketing Award.

Among major partners of the initiative will be Avery Dennison RBIS, Mavi and Archroma. They will work with the students side by side supporting the design and production stages.

As in the spirit of the contest, students will be guided through the production stages in dedicated seminars held by Creative Room, Isko’s own creative think tank, with the support of Tonello, finishing technology manufacturer, and C&S, garment maker.

Avery Dennison RBIS will task students with designing a complete branding concept for their designs and communication. Mavi, renowned jeans brand, will oversee the creations of the athleisure mood. Also partners are denim brand Ralph Lauren, together with the accessories and jewelry brand Swarovski and the world-renown fashion brand Replay and Haikure.

Specialized technical partners will be directly involved in the two branches of the fashion contest: on one hand Creative Room and Iskoteca with Tonello and C&S for the Denim Design Award, and on the other, Menabò Group for the Denim Marketing Award.

The schools of the Denim Design Award include UAL Chelsea (UK), ESMOD Munich (Germany), IUAV (Italy), Artesis Plantijn University College (Antwerp, BE), POLIMODA (Italy), AMD (Germany) and FIDM (USA), Beijing Institute of Fashion Technology (China), Academy of Arts & Design of Tsinghua University (China), BUNKA Fashion college (Japan) and UTS (Australia). New participating schools are: NABA-Nuova Accademia di Belle Arti of Milan (Italy) and AALTO (Finland).