L Catterton Asia, the Asian arm of consumer-focused private equity firm L Catterton has created a new
swimwear and beach lifestyle liaison through a combination of existing portfolio company Seafolly, the Australian swimwear brand with Maaji, Colombian beachwear brand. L Catterton Asia will be the controlling shareholder of the combined business, with the founders of both businesses continuing as minority shareholders.

 

Seafolly was founded in 1975 by Peter & Yvonne Halas and led by Anthony Halas since 1998. In December 2014, L Catterton Asia acquired a controlling interest in Seafolly. Following the investment, the company has continued to grow both domestically and internationally. Today the brand is sold in 41 countries, through leading retailers and major online sites, in 32 monobrand stores (22 in Australia, 6 in the U.S. and 4 in Singapore) and through its own Direct to Consumer e-commerce.

 

Maaji founded by sisters Manuela and Amalia Sierra has been dedicated to the design and marketing of whimsical and innovative beachwear since 2002. The Colombian beachwear leader, with presence in more than 54 countries, has 12 stand-alone stores across the America´s, as well as numerous partners such as Nordstrom, Revolve,Amazon, Zappos, Neiman Marcus, Anthropologie and Bloomingdales.



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