Anders Holch Povlsen, owner of the Bestseller fashion group has acquired a majority share in Miinto, a Danish online platform that connects more than 240,000 products from over 1.000 brick-and-mortar retailers with online consumers. The company operates in Denmark, Sweden, Norway and The Netherlands.

A large share of the double-digit million euro investment made by Holch Povlsen has already been earmarked to the further development of Miinto’s technology and marketing departments.

Miinto was founded in 2009 and it currently has 96 employees, of which 60 are based at the brand headquarters in Copenhagen. CEO and co-founder Konrad A. Kierklo was featured on the “30 under 30” talent list by Forbes in 2016.