Puma continues to invest in influencers: the latest coup is the cooperation with the Grammy-nominated and multi-platinum-winning artist Big Sean as new creative head and global brand ambassador. As part of the cooperation, there will be a collection designed together with Big Sean to be launched in spring 2018.
 
Adam Petrick, PUMA's global director of brand marketing, said, "We are thrilled to have Big Sean on board, and we've started the design process with Sean and are excited about the fusion of its unique style with the PUMA Sport Heritage."
 
Big Sean will be the testimonial for the current styles of the PUMA Classics Line and the face of the Puma Classic Campaign in summer 2017. In addition, PUMA will support Sean's year-long summer "I Decided", with the brand acting as a sponsor.

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