Italian fast fashion specialized company Imperial Fashion expects to close 2014 registering more than €200 million sales, 30% more than in 2013, similarly to their previous year’s growth thanks to the recent acquisition of the Dixie fast fashion Italian company and to their constant foreign expansion.

Founder of Imperial, Adriano Aere
Founder of Imperial, Adriano Aere
At present their export quota is about 50% out of the around 8 million items sold every year in Europe, Asia and America. They registered important results in Northern Europe and especially in Germany where they reached €15 million sales in 2013. By end 2016 they expect to open four stores in the Polish market. Three of them were already inaugurated (two in Warsaw and one in Lodz) plus they expect to open one more in Poznan by 2016.

They also bet on the Chinese market where they recently registered their brand in order to protect their company’s intellectual property rights.

Imperial fall/winter 14 campaign
Imperial fall/winter 14 campaign
Imperial, founded in 1976 by Adriano Aere and his wife Emilia Giberti, was born as a fast fashion specialist in Bologna’s Centergross well-known fast fashion hub. Despite changes in the market and a widespread trend toward delocalization, Aere remained faithful to his strategy to produce in Italy (mostly in nearby laboratories in the Bologna area) while constantly offering new products in very fast time cycles: “From finding the next trend to having new items ready it takes us about 8-10 days. We can do it only by employing small local manufacturers that guarantee top quality, affordable prices and fast productive rhythms. This is the secret for our success,” continues Aere.

About 55% percent of the company’s sales come from Imperial, 35% from the younger minded Please Jeans brand and 10% from the cleaner image Dixie brand. The company sells through an international network made up of about 1,500 multibrand stores and 100 monobrand stores.