Ispo China, the leading sports equipment trade show for the Asian-Pacific region, has announced several changes for its next edition. The 2011 show will be held from February 23-25. The change of the event to February is in response to requests by industry representatives for an earlier date.

 Yet the date itself is not the only request by its customers show organizer Messe München International took into account. Since Saturday represents the strongest business day for retailers, Ispo China will now be held from Wednesday to Friday.  Going forward, retailers will no longer have to sacrifice the week’s most important business day at their stores. In addition to the new schedule, the event will also change its venue to the new exposition center at the China National Convention Center (CNCC) in Beijing. The CNCC was constructed for the 2008 Olympic Games and is a state-of-the-art facility. The location of the CNCC at the Olympic Park, with a view of the “Bird’s Nest” Olympic Stadium, two new hotels integrated into the expo center, and subway access provide an ideal setting for Ispo China’s growth.

 “Following the outstanding Ispo China 2010, the venue and schedule changes offer plenty of potential for further growth of Ispo China,” said Klaus Dittrich, Chairman of Messe München GmbH. “We are pleased to have found in the CNCC an exposition center which satisfies the high quality standards required by Messe München International. The excellent infrastructure and the CNCC’s eco-friendly and modern construction ensure that our exhibitors and visitors will benefit from the best possible services and thus an enjoyable stay. CNCC is the venue for the future of Ispo China.”