Pure Berlin. That’s Iriedaily. The streetwear brand, inspired by art, music, street culture and urban life, is celebrating its 15th year in the business this year. For this occasion, the label has launched a special T-Shirt collection consisting of six anniversary styles showing colorful graphics, typographies and artwork by art director Jaybo aka Monk.

The authentic district of Kreuzberg was the founding place of the streetwear brand in 1994. Its story starts with four friends, four T-shirt designs and a lot of enthusiasm. In the beginning all T-Shirts were hand-printed. The line grew rapidly and today comprises full collections of trousers, jeans, jackets, hoodies and sweaters, yet T-Shirts and graphics continue to drive the brand.

As a division of W.A.R.D. GmbH, Iriedaily is sold in several countries throughout Europe.

—Melanie Gropler