Igedo Company and munichfashion.company are set to jointly establish a new segment for selected progressive high-end womenswear brands and extraordinary designer collections in Düsseldorf. During CPD (Jul. 26-28) the two trade fair organizations will present 40 to 60 high-quality labels. Impulse is the response to demands voiced by retailers, manufacturers and agencies for an inexpensive platform for exclusive womenswear. The new segment has a unique stand construction with a lounge and catering area and offers special services including separate visitor registration and VIP treatment. Impulse will run concurrently with CPD, followed by munichfashion.com at M.O.C. in Munich from Aug. 15-18.

—Lisa Dartmann