As anticipated, IMG ( is set to host new fashion weeks in the second half of the year, including Hong Kong, Kuala Lumpur and Pakistan.

The expansion comes on the back of the highly successful Berlin Fashion week, which was held for the first time in July this year.

The next new event on the calendar will be Hong Kong Luxury Week which takes place on August 31-September 9, and is sponsored by Mastercard. Following on from LA Fashion Week – which will be boosted with the expert guidance of industry don Kelly Cutrone – IMG also plans to announce details of an eco-style Fashion Week in Kuala Lumpur and Pakistan Fashion Week in November.