There are only a few days left until the kick-off of the International Apparel Federation (IAF) Convention in Istanbul (Turkey), where Turkish manufacturers, their representatives and other delegates from over 20 countries worldwide will come together to exchange their progresses in sustainability, product innovation and value chain topics under the motto “Making it better”. Taking place on 13-15 October, the event has confirmed the participation of speakers including the chief brand officer of Hugo Boss, the European production manager of H&M, the COO of Ahlers (Baldessarini, Pierre Cardin), and consultancy firms McKinsey and WGSN.

Focus of the conference day (October 14th) will be the sustainability- and supply chain sessions. IAF will share examples from the denim industry within the sustainability session and the panelists will debate on how to make the fashion industry less-harmful for the environment. Under the slogan “not moving production, but improving production”, the supply chain session will feature results from McKinsey’s Chief Purchase Officer (CPO) study on expectations of future sourcing trends, discussing topics like: Myanmar and Ethiopia continue to draw attention and investments. Besides, the discussion should help to come up with answers for issues like: "How can manufacturers add value so that they can escape from the ‘low price only’ trap and also talk about net returns during negotiations with their clients? Do we actually see a growing attention to quality and the need for unique, local product knowledge? And what does this mean for production in ‘more expensive’ countries?"

IAF Convention
Hilton Bosporus
Harbiye, Cumhuriyet Cd. 50 D
34367 Şişli/İstanbul