Following the same principles that sparkled up the Hyperskin collection in late 2015 –the current fitness and wellness lifetstyle trend together with a perennial need of comfort–, Replay just launched Hyperfree, a new denim range that consists of ultra-light, natural fibers with a very smooth inner- and outer surface. According to the brand, the collection is 100% elastic and offers a +35% improved freedom of motion compared to the best previous products in this class.

Hyperfree is already available at Replay’s own retail stores and through wholesale partners. Women can choose among four different cuts –skinny, slim low crotch, boyfriend and boyfriend jogger model–, while men have three options –low-crotch jogger, slim and low-crotch slim style–. Each model comes in a variety of washes.

Following the likes of Irina Shayk, model Alessandra Ambrosio and football player Neymar Jr. are the two celebrities that Replay has pocketed as collection ambassadors, featuring very dynamic postures in the brand ad campaign.

Football player Neymar Jr. also promotes Replay's Hyperfree denim collection
Football player Neymar Jr. also promotes Replay's Hyperfree denim collection


High flexibility is a growing concern for denim brands, as other noteworthy names such as Mustang, Liu Jo and Cheap Monday also launched similar innovations in recent times.