Hydrogen has announced ambitious plans for 2016. The Italian sportswear brand wants to grow and enter new markets. In the focus: Asia. Starting with the recent opening of two flagship stores in Taipei and Shanghai, the brand has rolled out its expansion. Next stop: a new flag ship store in Tokyo, which will open in April. For the next three years the brand has announced to open 40 new shops.

Also within Europe, USA, and the Middle East the brand wants to generate growth. Through new distribution partners in Germany, Benelux and the other regions, Hydrogen wants to push its wholesale presence.

Additional the label has announced a new fashion collaboration for fall/winter 2017: a limited edition with Duvetica. The down jacket for men and women will be made from water-repellent nylon with an all-over black camouflage embellished with the typical skull logo.