Following last summer’s announcement, British fashion brand Hunter has only now started its Japanese joint venture together with the Itochu Corporation in order to exploit all growth possibilities of the label in this market. From March 25, Soichiro Fujiwara is the managing director of Hunter Japan, reporting directly to James Seuss, CEO of Hunter. Key targets for the label in Japan are the expansion of the retail network, starting with the search of a location for a flagship store in Tokyo. Moreover, an expansion of the apparel and accessories product categories as well as the distribution channels of the brand is being considered. Last but not least, a Japanese e-commerce site has been kicked off with translated content, localized distribution and the Discover section that features Japan-relevant topics to boost online sales.

On the occasion of the launch, brand’s creative director Alasdhair Willis hosted an event in the Tokyo Tower Studio, where the Hunter Original FW15 collection was presented at an event outside the UK for the first time. “We see this event as the first of many important moments of the brand in this market and are very excited to develop the enormous potential and opportunities for Hunter Japan,” said Willis.

Look of the runway show that took place in the Tokyo Tower Studio
Look of the runway show that took place in the Tokyo Tower Studio