Wrangler further develops their “Born Ready” idea and announces the launch of “Body Bespoke”, a collection of custom-made jeans for all clothing sizes. The jeans are individually tailored to the shape and size beyond sample sizes. That also means that pockets and seams are no longer oriented on the standard size 28/30, but are also individually tailored.

For the “Body Bespoke” jeans Wrangler uses the shape ready material, a fabric made from cotton and Lycra dualFIX, which is supposed to shape the customer’s body and guarantee a perfect fit even after multiple washes.

The “Body Bespoke” collection comes out in fall/winter 2016 and features colors such as oxidized shades of blue, and faded rip-and-repair styles.