Today (22 March) marks the annual World Water Day, celebrated with the aim to take action against the water crisis.

The day was officially designated in 1993 by the United Nations General Assembly. World Water Day is coordinated by UN-Water in collaboration with governments and partners. In 2015, the Sustainable Development Goals (SDG) also included the target of ensuring everyone has access to safe water by 2030 to “improve water quality by reducing pollution, eliminating dumping and minimizing release of hazardous chemicals and materials, halving the proportions of untreated waste waters and substantially increasing recycling and safe re-use globally.”

 

1.8 billion people use a source of drinking water contaminated with faeces, putting them at risk of contracting cholera, dysentery, typhoid and polio

UNWater

Today, unfortunately, still 1.8 billion people use a source of drinking water contaminated with feces, putting them at risk of contracting cholera, dysentery, typhoid and polio. Unsafe water, poor sanitation and hygiene cause around 842,000 deaths each year, without considering the environmentally harmful impact such waters have globally.

 

Also, some players within the textile and fashion industry are conscious about the importance of taking initiatives, reduce and avoid unnecessary water waste. One of them, the Spanish denim technology manufacturer Jeanologia, has an interesting experience to share.

 

World Water Day
© UNWater
World Water Day

 

“Approximately 10 years ago, I was asked to work on a new project for Jeanologia in order to find out exactly how much water was needed to finish a pair of jeans in a commercial laundry everywhere in the world, but no exact measurement was possible,” explains Begoña Garcia, Jeanologia Global Sustainability Brainbox. “The lack of answers to all these questions encouraged us to develop an easy-to-use tool that would allow the measurement of a garment finishing footprint and to get to know, among other things, the quantity of water that was being used to finish each pair of jeans produced in the world. And this is how our EIM (Environmental Impact Measuring software) was born. Thanks to this comprehensive and easy-to-use tool, companies like H&M, Jack & Jones, Mark & Spencer or Lindex, among others, can today answer the question of how much water are they using in their jeans production. This data is absolutely necessary to analyze, set objectives, define actions and accelerate the transformation of an industry to reverse the negative impacts of the past. If there is no measuring there is no improvement.”

 

...It is possible to produce both beautiful and comfortable jeans using minimal amounts of water.

Begoña Garcia

And continues: “We have been able to demonstrate thus far that it is possible to produce both beautiful and comfortable jeans using minimal amounts of water. We still have a lot of work to do, but I feel we all, together, are working in the right direction.”

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