Adidas just heralded a new era of sports shoe customization with ‘Futurecraft 3D’, a midsole that is 3D-printed according to the needs of an individual’s foot.
Prospectively, Adidas wants to enable customers to walk into a store, run briefly on a treadmill and instantly get a 3D-printed running shoe based on their own footprint and thereby offering support and cushioning exactly suited to their needs. The Futurecraft 3D project was brought to life through a partnership with 3D printing specialist Materialise.

Futurecraft 3D-printed midsole
Futurecraft 3D-printed midsole

“Futurecraft 3D is a prototype and a statement of intent. Our 3D-printed midsole not only allows us to make a great running shoe, but also to use performance data to drive truly bespoke experiences, meeting the needs of any athlete,” said Eric Liedtke, Executive Board Member of Adidas AG, responsible for Global Brands.

The innovative 3D-printing concept is part of Adidas Futurecraft series, a design initiative based on open source collaboration and innovation which intends to disclose more design innovations in the coming six months.
“Futurecraft is our sandbox. […] Driving material and process innovation, bringing the familiar into the future. Marrying the qualities of handcrafting and prototyping with the limitless potential of new manufacturing technologies,” said Paul Gaudio, Creative Director, Adidas.