Canadian bags and accessories brand Herschel Supply announces Charles Russell as director of global sales. Russell previously held positions including general manager of sales and marketing and vice president of sales with several leading global consumer brands.

Lyndon Cormack, co-founder: “Myself and the entire Herschel Supply family welcome Charles to the team. He compliments the brand with a wealth of experience and will play a key role in our sales strategy, execution and growth.” According to the company Russells’ focus is to shape the future of sales, building specialty and major business as well as developing the best strategic approach to entering new undeveloped markets. Russell: “This is an amazing opportunity for me to take my global experience and work closely with the management team to build an overall strategy to take the brand to all four corners of the world.”