Denim brand Herrlicher has opened its first own street store in Munich this weekend.
The “Herrlicher Kaufladen” is a factory outlet store, offering merchandise from former collections, unique specimen and samples from the showrooms on 70 sqm.

Coinciding with the store opening, Herrlicher also celebrated its 10th anniversary. The company was founded by Erwin O Licher, who previously shaped the Freeman T. Porter brand, in 2004. Under the labels Blaustoff and Tragestoff, Herrlicher offers a large denim collection, complemented by a selection of sweatshirts, shirts and knitwear, which is currently sold at ca. 350 points-of-sale, for instance at Konen in Munich, Tomas I Punkt in Hamburg or Daniels in Cologne.

Herrlicher Kaufladen
Heidemannstraße 31
80939 Munich