Italian luxury sportswear brand Herno is opening a second store in Tokyo, one year after the opening of its first store there.

The new monobrand store measures 198sqm and is based in Tokyo’s most fashionable district, Aoyama. The store design is based on the brand's Milan via della Spiga store, uses natural materials like treated wood, brushed steel, slate and flannel, and features the brands exclusive hook-hanging rail, creating an intimate atmosphere.

The new flagship sells the Herno womens, mens and kids collections, and will open one month after the inauguration of its 20sqm shop-in-the-shop within the prestigious department store The Galleria in Seoul. The recent openings in Tokyo and Seoul are a part of Herno’s global expansion strategy.