From October 2014 Italian fashion brand Happiness will be selling worldwide a new denim collection inspired by the same relaxed attitude that has characterized one of their bestselling items – the jersey jogger trouser.

This new collection offers 10 denim pieces – out of whose seven are unisex styles and three for women. Key inspiration is the same easy Californian-style jogger pant, though made with a new very soft and comfy denim with cuffs at ankles and chino-like pockets. Also included are boyfriend jeans with a printed maxi logo on the front of the trousers.

Average retail prices will be €120. Fabrics, washes and manufacturing are Italian. The collection is sold in Italy, USA, Japan, Hong Kong and Arabian Emirates.

Boyfriend jeans with a printed maxi logo on the front of the trousers
Boyfriend jeans with a printed maxi logo on the front of the trousers