British outerwear brand Hancock has modernised its website to give it a more streamlined silhouette.

Along with the redesign, the rainwear specialist is set to introduce a new bespoke shopping tool this winter allowing male and female customers to put their own mark on two different Hancock styles. As part of the service, 16 garment components will be customisable including collars, cuffs, pockets, vents and sleeves. A choice of different colors and signature vulcanised cloths will also be served up to give the finished piece yet more personal edge.