BOSS Orange(hugoboss.com/emag ) , the young New Luxury diffusion brand of fashion giant Hugo Boss, is making waves with it’s Autumn/Winter campaign by showing its full production process online.

From August 13th the BOSS Orange, which is designed by Italian Andrea Canelloni, will reveal the behind-the-scenes of the campaign, as shot by renowned photographer Peter Lindbergh and featuring top models Devon Aoki and Jamie Strachan plus special guest star Boy George.

As well, it will include video interviews with Devon Aoki, Jamie Strachan, Peter Lindbergh and Boy George and a film about the development of the campaign, information about the Autumn/Winter 2007/08 collection, screen-savers and two exclusive music tracks courtesy of Boy George.