It was a packed, red carpet affair for Hugo Boss, which feted the opening of its store in New York’s Meatpacking District last night. Designed by Matteo Thun, the 375-sq.-meter store is the first Hugo Boss concept store to bring together all of the German company’s men’s and women’s collections. One representative from the brand described the idea as freeing the brand from its “corporate” image. (Until today, Hugo Boss operated separate Boss stores for its Black, Selection, Orange and Green lines and Hugo stores for its Hugo collections.) For the first time, fans of the brand can now see “total looks” set against a diamond-shaped, curving structure overhead in bleached oak, said in part to reflect the company’s Metzingen headquarters, and handsome velvet, leather and bronze accents throughout the store. Lighting artist AJ Weissbard even created a state-of-the-art illumination system to reflect the weather and time.