HTC, Hollywood Trading Company will launch a new capsule collection named “Something Outrageous” for their s/s 2015 men’s collection, which will be presented at the June 2014 edition of Pitti Uomo in Florence. The line is characterized by a mix of Native American inspiration and punk influences. New patterns and geometries convey a new and more contemporary urban identity to the brand’s belts, leather jackets and boots, thanks to laser treatments, hand-painted coloring and metal and silver applications.

HTC x Fender belt
HTC x Fender belt
HTC has also recently signed a partnership with Fender Musical Instruments.
Starting from spring/summer 2015, the brand will produce and distribute the first capsule collection of clothing and accessories of the famous American guitars’ company.

This new collaboration will be the first to show the new label 'Friends of' especially designed by HTC - Hollywood Trading Company - to approach and develop a series of all new co-brandings. Andrea Brà, owner and creative mind of HTC - Hollywood Trading Company, said:  "It was love at first sight for me, working with one of the leading companies that is taking part in the history of international music. A music lover like me cannot imagine anything more attractive than a Fender guitar played by skilled hands. The air that I breathed the first time I walked into their headquarters and the moment I met the historic teams of the company made me realize immediately how the project could be special and unique."

The inspiration for the new spring/summer collection 2015 Friends of Fender was born from the quintessential icon of the guitar brand from Scottsdale. Some of Fender's lovers are music legends such as Jimi Hendrix to Bruce Springsteen, Eric Clapton, George Harrison, Bob Dylan and Jimmy Page.

The Collection Friends of Fender, totally made in Italy, will be composed of Guitar Straps, Belts, Hats and T-shirts as well as key chains and other small accessories.