Trendy Chinese girls will soon get lots of Hot Kisses.
Hot Kiss, the LA-based juniors’ line of apparel and accessories, announced on Tuesday that it has signed an exclusive international licensing agreement for the Chinese mainland with Zhejiang Xuege Fashion Co. Ltd., a leading Chinese manufacturer, marketer and retailer. It is the first licensing agreement in Asia for 7-year-old Hot Kiss, which is owned by Yes Clothing Co. veteran Moshe Tsabag.
The agreement includes juniors’ and girls’ apparel, accessories, sunglasses, watches and footwear. Xuege also plans to open a minimum of 140 Hot Kiss retail doors in China. The stores will be a mixture of company-owned shops and franchises.
Financial details of the multi-year agreement were not revealed. The transaction was spearheaded by Cherokee Inc., a California-based marketer, licensor and manager of brands, for its client Hot Kiss.
(From Business Wire)