Swedish fashion chain H&M is looking to strengthen its sourcing from Bangladesh, as stated by CEO Karl-Johan Persson during a recent visit in the capital Dhaka. There, Persson met with the country’s commerce minister Tofail Ahmed at the Bangladesh Secretariat and made a commitment to invest further in this country: “Bangladesh is an important buying market for H&M and we are committed to grow our business there.”

Karl-Johan Persson (H&M) with Bangladesh commerce minister Tofail Ahmed
Karl-Johan Persson (H&M) with Bangladesh commerce minister Tofail Ahmed


According to Persson, Bangladesh has improved its safety and labor rights significantly after the Rana Plaza building collapse. Mr. Ahmed also pointed in that direction: “After the Rana Plaza building collapse, we have taken several electrical, structural and fire safety measures in the factories so that no more industrial disasters take place.” Other topics such as wage development, cost regulation and sustainability were also discussed.

Currently, the H&M group is purchasing woven garments, knitwear items, home textiles, underwear and trousers from more than 250 factories in Bangladesh.

Previously, Persson met leaders of Bangladesh Garment Manufacturers and Exporters Association (BGMEA) at the H&M office in Dhaka to hold further discussions and visited a couple of factories.