H&M has concretized the launching plans for its latest fashion brand called & Other Stories, a higher-prized women’s concept mainly offering shoes, bags, accessories, lingerie and beauty products. The & Other Stories collection will be launched in stores and online during spring 2013 in selected European countries. The company has not released any information about concrete store locations yet.

H&M’s creative ateliers in Paris and Stockholm will be responsible for the design of the collections which intends to be “lasting wardrobe treasures within a wide price range” as was announced by the company. The price level will be clearly above the H&M standard.