Jade Howe has announced the menswear brand’s sale and partnership to Seattle Pacific Industries, Inc. (SPI). The deal will infuse capital for global expansion, fund new designer collections, maintain widespread distribution and fuel the opening of Howe branded stores. Designer and founder Jade Howe will remain the brand’s creative director, under the guidance of SPI, which brings 25 years of experience to the game.

Founded in 2001, Howe has since established itself as an irreverent, contemporary label that embodies the “cowboy punk meets English country gentleman” aesthetic forged by Jade Howe. The line includes denim jeans, non-denim bottoms, printed wovens, blazers, t-shirts and accessories, and is sold at better boutiques and department stores throughout the US, Europe, Canada and Japan.

SPI is a Seattle-based industry leader in the business of launching and growing its own brands globally. Steve Ritchie, SPI’s President, explains: “Our established history of global brand building and expertise in manufacturing allows SPI to help the Howe brand catapult to the next level of growth. Our extensive infrastructure, operational and sales expertise, and the ability to infuse our resources into Howe will ensure opportunities and growth for Howe’s future.”