Casual sportswear line Hard Tail has expanded its New York showroom. Located in Midtown, at 231 West 39th Street, the showroom has nearly doubled in size to 3,000 sq. feet on the 11th floor. The airy, modern space is complimented with large windows and showcases a new sleek design featuring updated glass tables, fixtures and artwork.

The expansion is a testament to the brand’s resilience in a troubled economic climate. Says founder Dick Cantrell: “We needed to open up the space in order to show more product and the updated look is a way to further keep the brand fresh and current.”

Hard Tail currently operates additional showrooms in Los Angeles, Miami and Dallas, and a retail store on Third Street Promenade in Santa Monica, CA. In 2008 it introduced Hard Tail Green, an eco-conscious line offering quality, style and comfort in the vein of the main collection.

—TY