Guess, the American lifestyle and jeans brand, has chosen to employ Isko denim fabrics, to create a special selection of high performance jeans for both men and women available in stores from September 2014.

Guess' Powerdenim by Isko
Guess' Powerdenim by Isko
The menʼs jeans offer 'Powerdenim' employs Isko XMen’s denim, an innovative menʼs denim designed with an inner invisible technology enhancing wearability, style and fit. The jeans maintain a truly rigid and "purist" look with distinct twill lines and yarn character, while ensuring ease and versatility for every lifestyle. The authentic spirit of this resistant fabric is combined with a one-of-a-kind performance for flexibility and freedom of movement.

The ultra-feminine womenʼs jeans selection 'Powershape' employs Iskoʼs Jeggings technology, a lightweight fabric that adapts perfectly to the body’s curves, embracing the silhouette and creating the wonderful sensation of a second skin.

Paul Marciano, CEO and creative director, Guess, commented: “Style and innovation have always been the pillars of our successful story as a denim brand. It is an evolutionary process fed by continuous research in fabric, fits and style”.

Marco Lucietti, global marketing director Snko/İsko division: “Modern consumers are increasingly aware of what they wear and they choose garments that make them feel unique. We worked together with Guess to create a program that responds to these needs and is able to ensure an unprecedented fit and look”.

The Powerdenim and Powershape styles will be available in all Guess stores, online at and in selected department stores and multi brand stores from September 2014.