On March 19, 2015, Greenpeace East Asia released the online platform “Detox Catwalk” to publish information about how effectively major fashion brands are removing toxic chemicals from their supply chains and solving water pollution.

Adidas, Benetton, Burberry, C&A, Esprit, G-Star, H&M, Inditex, Levi’s, Limited Brands, Mango, Marcs & Spencers, Puma, Fast Retailing, Valentino, and, surprisingly even Primark have been named as Detox Leaders.

Sports brands Nike and Lining are labelled ‘Greenwashers’ for their failure to take credible action to detox. Giorgio Armani, Bestseller Group, Diesel, D&G, Gap, Hermès, LVMH, Metersbonwe, PVH, Vancl and Versace are still in the Detox losers category.

Another goal of the platform is to inform the public about harmful chemicals and substances that are located in our water bodies. “The fashion companies that have committed to detox over the past four years of campaigning represent approximately 10% of the global apparel and footwear market. We believe this momentum is creating a new standard in sustainable fashion: opening up secretive supply chains and finally showing that beautiful clothes can be made without pollution,” says Yixiu Wu, Detox Campaigner at Greenpeace East Asia.

The Detox Catwalk shows that this year 16 fashion companies started to remove some of the most used toxic chemicals such as hormone disruptors like nonlphenols and PFCs. Besides this conversion they are also sharing their pollution data on an independent online platform. The aim of the Greenpeace Detox campaign is that fashion brands commit to zero discharge of all hazardous chemicals by 2020.