Golden Goose Deluxe Brand (GGDB) is opening a new flagship store in Paris that adds to the other recently opened stores in Seoul, Milan, Tokyo, Amsterdam and Beirut.

The opening of the boutique is expected before Christmas, in a very exclusive location in the city, inside an historical building on the corner of Rue des Saint-Perès and Quai Malaquais, on the left bank of the Seine. This area is a recognized district of art, culture and literature with interesting cafes and art galleries. The new boutique measures 200 sq. meters and occupies eight windows with interior decor characterized by marble surface, mirrored ceilings and brass elements.

The concept of the store is the same one as all other flagship stores resembling groups of disassembled and reassembled brick mixes reminding of big Lego games aimed at involving customers in an ever new and exciting space.

New elements of the concept are the racks made of brass, which descend from the ceiling, leaving the garments suspended. As a matter of fact there are no mannequins in the windows or inside of the store.

The flagship store hosts women, men and children collections and the Haus/GGDB capsule collection, an urban reinterpretation of the sporting lifestyle from a GGDB perspective.