Ginetex, international association for textile care labelling, has introduced the Clevercare logo which shall encourage consumers to wash, dry and iron their garments more sustainably and therefore extend the lifecycle of textiles and clothing.

The Clevercare logo is a registered trademark of Ginetex. It contains the written address of the associated website www.clevercare.info which offers concrete advice for environmentally friendly, sustainable textile care. Within the clothing industry, several global players (amongst these H&M) already make use of the label as an addition to other traditional care labels.

The Clevercare logo
The Clevercare logo


Textile companies who are interested in using the Clevercare logo in their garments should get in touch with Ginetex. All members of Ginetex or any affiliated inter-trade-organization can make use of the logo for free.