During Milan Fashion Week the US premium denim brand 7For All Mankind launched its new collaboration with designer Giambattista Valli.

The new collection was launched on 27 February 2015, at 10, Corso Come concept store in Milan and on the same day it was also sold in all 7 For All Mankind retail stores, top department stores and multibrand stores worldwide and through the 7 For All Mankind web channel.

The collection will be offered in two deliveries – the first one will be available from mid-February, focusing on seven different shades of matt-coated red, a hue Valli loves especially, and a series of animal prints. It will include skinny high-waist trousers, a mini-dress, some tops and a jacket . The second delivery – available from May – will include seven different shades of blue denim plus a few more complements. The collection will be sold at a retail price of €240-600.

“Denim fascinates me,” commented Valli. “I used denim as a canvas onto which I project my vision, thinking of a decidedly young, multicultural clientele of glamorous Valli girls. I worked on both shapes and fabrics delivering jeans with a strong identity, quite unique for cut and treatment.”