The German basis of VF Group’s denim brands Wrangler and Lee has moved. Both brands have transferred their headquarters for Germany/Austria/Switzerland from Dreieich (close to Frankfurt/Main) to the city of Düsseldorf.
The company’s sales and marketing teams are now located at Düsseldorf’s Plange Mühle, a popular area for numerous other showrooms and fashion agencies and already home to a Lee and Wrangler showroom.

VF highlighted the strategically more central position of the new headquarters which shall also benefit the introduction of further Wrangler partner stores in Germany.
According to insiders, the strategical move also inflicts some position cuttings. Lee’s former German country manager, Alexander Haß, has left the company effective April 1.