As part of this year’s Retail Design Collective (the Association for Retail Environment's annunal event, showcasing the world’s top visual suppliers' latest products in New York), mannequin manufacturer Genesis Mannequins opened its first permanent showroom in New York on 3 December, 2014.

Genesis figurines
Genesis figurines
On a floor space of 120 square meters, Genesis staged an installation dedicated to the 75th anniversary of comic book publisher Marvel and presented over sixty figurines that were inspired by comic book screen adaptions like ‘Captain America’ or ‘X-Men’. Through a special finish, detailed costumes and styling Genesis Mannequins’ figurines were transformed into ‘Super Fashion Heroes’ and set into an artistically designed scenery. True to the motto, visitors were presented with comic-book-style gifts and a Super Fashion Hero comic, specifically designed for the event, which tells the story of the shopping window heroes.