‘Off to new shores’ might be the motto of maritime fashion brand Gaastra. The brand has re-worked their ecommerce concept and starts with a new shop generation. With this step the brand switched from their own system to a state-of the art software from service provider Shopware 5 Enterprise, aiming to create an inspiring emotional shopping experience by storytelling. About 1000 articles for women, men and kids including apparel, accessories and bags can be shopped online now. The shop is now also optimized for mobile shopping.