Guess? Inc. has opened a new headquarters and showroom in Moscow. As of July 1, 2010, the newly founded company SuperStar LLC, located on Nikolskaya, one of the most exclusive fashion streets in Moscow, will commence sales campaigns for all Guess S/S 2011 apparel and accessories collections in the Russian market. Guess’s previous agreement was with Jamilco (LVB Group).

Gabriele Zambelli, who has been working extensively in the fashion business for more than 15 years, will oversee the management of sales for Guess in Russia and report to the President of Guess Europe, Luca Donnini.

A five-year business plan has been developed and will be put into action to consolidate and develop the brand’s business in Russia. All Guess apparel and accessories collections (Guess by Marciano, Guess Jeans, Guess Accessories, Guess shoes, Guess Underwear and Guess Kids)  will be distributed under new multibrand and monobrand agreements in all major cities across the country.

Paul Marciano, CEO and Creative Director of Guess? Inc., said: “We are excited about developing our business in Russia and our principal goal will be to identify and create partnerships in all regions and principal cities with valid local entrepreneurs. Our target is to open more than 50 stores under license in the next three to five years.”