US denim lifestyle brand Guess continues to celebrate its 30th anniversary with a variety of events (see our previous reports). During the celebrity-studded June 8-12 edition of Milan’s Convivio, an event aimed at raising funds to fight AIDS, the brand offered 5,000 limited edition personalized t-shirts that showcased Convivio’s campaign claim. Guess is no stranger to supporting such initiatives; the company began backing AIDS research in 1995 when they sponsored a campaign for the Pediatric AIDS Foundation as well as various non-profits worldwide.