SIA, one of the first of many industry events to put an emphasis on the eco, is setting an example others should follow and taking the green initiatives a step further.

In what will only add more to an already positive experience, the upcoming edition of the Snowsports Industries America fair (, which takes place at the Mandalay Bay Convention Center in Las Vegas from tomorrow (29 Jan – 1 Feb), is making considerable efforts to reduce it’s carbon footprint.

Highlights include the ECOsource Market Segment Exhibit, a new exhibit featuring 80 snow sports products and initiatives that are recyclable, sustainable or made from recycled materials; a digital Press Room that inevitably reduces the amount of paper waste; water stations with free refills in order to decrease the number of plastic water bottles being tossed out during the show - according to Jon Rucker, a green building consultant, if every attendee uses just one water bottle for the week, it will prevent the unnecessary use of approximately 117,000 bottles.

Other initiatives include carpet, padding and signage that is made from recycled materials, on-site containers for recyclables, and the purchase – for the second year running – of renewable energy certificates from Renewable Choice Energy, which will prevent 313,200 pounds of carbon dioxide from being released into the atmosphere.

In addition, at the SnowSports Institute Seminar - Green Your Business, Alison Gannett, President of Save Our Snow Foundation and a global cooling consultant, will be on hand to discuss how to “green” your snow sports business, in order to save money and the planet at the same time.