After opening 175 stores in Sweden, Norway, Finland, Denmark and Germany, Swedish label Gina Tricot has now expanded its online presence as well. The online shop is now available in an additional 25 European countries, now reaching a total of 28 markets while simultaneously launching their own new website.

Doing so illustrates Gina Tricot’s commitment to the increasing demand for online presence and e-commerce, including social networks like Facebook. As a result, head of marketing Victor Appelqvist stated that the brand is delighted to be reaching a broader European market base.