CHANGES AT JOOP!
The license agreement between German-based Joop! GmbH and Joop! Jeans expires December 31, 2003. The s/s ’04 collection will be offered and sold by Joop! GmbH. Joop GmbH is a subsidiary of the Mustang group in Künzelsau, Germany. Joop! Jeans was established as a license label of the Mustang group in 1988.

VANS REVAMPS GERMAN DISTRIBUTION NETWORK
The US shoe and apparel company Vans/Santa Fe Springs/USA has founded its own German subsidiary, Vans GmbH. Vans’ former German distributor, Max Mad House GmbH of Munich, has been integrated into the new company. The new structure aims to strengthen Vans’ position in Germany, Austria and Czech Republic. The revised distribution strategy, which is already in place in other European countries, is designed to improve communication and give the head office more power. Vans’ European headquarters in London will oversee the subsidiary. The brand sells to 750 retailers in Germany and Austria and has an annual turnover of 11 million euros in those two markets.

MAVI UNVEILS NOMAD LINE
Mavi is launching a new five-pocket indigo selvage jean line called "Nomad" for s/s ’04. The new Nomad line comprises authentic vintage jeans manufactured in exclusive selvedge denim and produced on historic weaving machines. Mavi offers the new jeans style in three washings: fantasy (indigo with green cast) tribal (indigo with yellow cast) and nomadic (mid blue indigo). Nomad jeans will retail for about 100 euros per pair.

AUF WIEDERSEHEN TO WORKSHOP, ORIMONO
Germany-based company Workshop GmbH & Co. KG, the producer and distributor of the fast fashion collection Orimono, closed at the end of October. Orimono launched in April 1999 and was distributed at about 500 points of sale in Germany, Austria, Belgium and Netherlands.

LEVI’S STEPS INTO NEW UNDERWEAR
Levi Strauss will launch a line of men’s and women’s underwear in Germany next year. The licensing agreement between Levi´s Europe/Brussels and Schiesser Lifestyle GmbH of Aschaffenburg, Germany takes effect January 1, 2004. Schiesser also holds the license for Dockers men’s underwear, the first delivery of which will hit German stores for s/s ’04. Schiesser’s other licensees are Puma bodywear, Tommy Hilfiger and Mexx bodywear.

— Lisa Dartmann, Sportswear News, Frankfurt, Germany