Gen Art (, announced today the line-up for what will be its 10th annual Fresh Faces in Fashion event, which will take place Friday, October 12 as a kick-start to LA Fashion Week.

Editors and stylists from the world’s leading publications and fashion houses helped Gen Art select twelve of the most promising designers from among hundreds of hopefuls. The New York judging panel includes Sportswear’s own Christopher Blomquist, the magazine’s New York Bureau Chief.

This year, the womenswear lines include: CW Christian Weber, Dorothy Lee, Marlova, Rhys Dwfen, Suh-Tahn and Wren. The menswear collections are Endovanera and Orthodox. Gen Art is also introducing accessory lines Anita Hopkins, Cerre, Mannin Collection and Shane by Brooks Salzwedel.

"We are thrilled to continue providing the industry with a first glimpse of these talented new fashion designers in a fresh and singular format,” says Jennifer Egan, Gen Art’s VP of Business Development for Los Angeles. “Through each designer’s unique perspective, LA becomes more established and more widely recognized a fashion capital.”

Gen Art’s “Fresh Faces in Fashion” event has an excellent track record for showcasing tomorrow’s top designers. Previous discoveries include Louis Verdad, Zac Posen, Shoshanna, Rebecca Taylor, Michelle Mason, Hollywould, Jared Gold, Cloak, Eugenia Kim, Chaiken, Milly, Twinkle, Sari Gueron and Eduardo Lucero. Six Gen Art alumni designers have gone on to win best new designer of the year by the CFDA following their debut with Gen Art.